2024 Summer Release

As Google transitions its embedded ordering experience to an enhanced redirect experience, Olo will continue to help funnel guests to customers’ direct ordering channels.

By building and maintaining an integration that provides Google with real-time location + menu updates, conversion tokens, and action links, this enhancement will help brands drive more direct orders—resulting in more revenue, a better guest experience, and more actionable, first-party guest data.

Olo Engage customers using the Marketing solution can quickly and easily set up email tests to try variations in subject lines or email content to ensure the best-converting messaging gets leveraged for guest engagement initiatives.

The platform automatically creates randomized test groups from the applicable Segment or List for each campaign, produces a comparison report, and pushes the majority of sends to the winning variation.

Brands leveraging Toast POS systems can now import menus to Olo in less than a day, speeding up the onboarding process for new customers and allowing existing customers to quickly launch new menus.

Brands simply activate the relevant menu filters and communicate additional filtering requirements to Olo, saving time + money while eliminating pain points that often arise when switching online ordering platforms.

To help operators avoid overwhelming kitchens and mistiming order fulfillment for guests and delivery drivers, Olo’s capacity management rules engine allows brands to configure settings based on a variety of criteria—including order volume, basket size, and subtotal.

Location-level rules can be set up with an easy-to-use interface in the Olo Dashboard and used to trigger appropriate actions to manage capacity—including extending lead times, applying quote minimums, or disallowing orders.

Available on Serve—Olo’s whitelabel ordering engine—and custom front-ends via the Ordering API, this feature allows guests to quickly and easily add recent items to their order.

Recent items are displayed prominently and allow guests to add individual items instead of repeating their entire order. The Recent Items section on Serve personalizes using the guest's first name and shows the four most recent items at the top of the menu, reflecting location-level item availability and imagery + pricing.

Customers using Olo’s whitelabel ordering interface can now assign modifier images via the Menu Image Manager in the Olo Dashboard, allowing guests to visualize their customizations as they modify + place their order. Modifier images play a crucial role in enhancing the user experience, providing visual cues that boost engagement.

Olo has added the ability for select Switchboard users to apply a subtotal discount to baskets for catering orders in order to surprise and delight high-value guests. Applied discounts do not require coupon or promo codes, which means guests can attempt to reapply the discount on future baskets.

Operators can also enable easy payment for delivery orders by allowing the guest to pay using their personal device rather than reciting credit card information over the phone.