In this guide
Strategies to level up in 4 focus areas: data, audiences, content distribution, and loyalty
Interactive checklists to help you track your progress throughout the year
Tips for leveraging guest data across your entire business—from your menu to real estate
What you'll learn
Whether you’re just starting your marketing journey or looking for new levers to pull, we’ve got you covered.
LEVEL 1 | BEGINNER
Learn how to collect guest data, build a healthy subscriber list, execute batch-and-blast emails, and set your loyalty program up for success.
LEVEL 2 | INTERMEDIATE
Find out how to optimize for guest engagement, drive down ad costs with guest segments, launch lifecycle automations, and tailor loyalty offers.
LEVEL 3 | ADVANCED
From guest-specific upsell suggestions to passwordless checkouts, brands layering in strategy at every juncture in the digital journey stand to see the biggest gains.
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Maximize your ROI with Engage, Olo's restaurant marketing platform.