This article outlines:
New integrations and tools to boost loyalty with effective guest engagement
How to increase guest satisfaction and order value using AI and data
3 ways restaurants can simplify and strengthen catering operations
It’s never not a busy time for the restaurant industry—which means you’re always in search of ways to do more things quicker. Our latest release gives you that, plus new integrations and tools to improve the guest experience.
Our biggest product enhancements released during Q4 2024 fall under three themes:
- Taking loyalty to the next level by making guest engagement seamless and effective
- Leveraging AI and data to offer personalized menu recommendations that increase order value
- Strengthening catering programs with simplified account and menu management
Keep reading for details, then visit our release page for the full list of updated features helping restaurants drive profitable traffic.
Powerful integrations and tools to elevate loyalty
See how Olo Engage is transforming the guest experience to drive long-term loyalty.
Sparkfly embedded email offers
What it is: Restaurants can now embed Sparkfly offer codes directly in marketing emails, enabling guests to easily redeem loyalty offers without clicking through to a landing page.
Why it matters: Frictionless offer redemption and ordering experiences drive higher offer redemption, basket sizes, marketing ROI, and guest satisfaction.
Seamless integration between Olo Borderless, Engage, and Sparkfly
What it is: The SSO solution of Borderless seamlessly links authenticated users to Engage guest profiles and Sparkfly wallets.
Why it matters: This integration reduces sign-in friction for guests, drives loyalty sign-ups, and enables restaurants to access unified insights by connecting loyalty and online ordering data—across all platforms—into a single guest profile in Engage.
Reporting and analytics in the Engage dashboard
What it is: An efficient and visually appealing way to access performance data across all locations directly from the Engage dashboard.
Why it matters: Now you can identify growth opportunities, uncover trends, track what’s working, and make data-driven decisions to stay competitive—without combing through complex reports.
Spendgo and Engage integration
What it is: Spendgo’s loyalty platform can now seamlessly integrate with Engage.
Why it matters: You can unify guest profiles, capture richer data, and personalize marketing messages for loyalty program members and non-loyalty guests from one platform.
AI- and data-driven menu recommendations
Learn how Olo’s Ordering platform provides strategic menu recommendations that increase guest satisfaction and order value.
Local Favorites and For You
What it is: Personalized, high-impact menu recommendations powered by historical data and AI.
Why it matters: These new features simplify guest decision-making and increase average order value by showcasing menu items most likely to appeal to them. By making ordering faster and more enjoyable, brands can improve guest satisfaction and retention.
Simplified catering account and menu management
Catering+ now offers more real-time insights, improved order tracking, and key metrics to make your catering experience even better.
Catering+ account management
What it is: A complete, centralized view of accounts—including order history, average order value, total spend, and upcoming orders.
Why it matters: Catering sales managers can stay on top of accounts, track open quotes, ensure timely follow-ups, and make informed decisions to maximize revenue from a single platform.
Payment links via email
What it is: Switchboard now supports payment links via email, offering guests a secure, flexible way to complete orders without sharing payment details over the phone.
Why it matters: This feature improves payment security, reduces friction for guests, streamlines operations, and minimizes errors for high-value orders like catering by allowing self-service payment completion.
Enhanced partnership with ezCater
What it is: Automated, synchronized menu updates on Olo and ezCater platforms.
Why it matters: This upgraded Rails integration ensures the correct menu items are always listed and up-to-date, enabling you to go live faster on ezCater by reducing the time and effort required to add catering menus and maintain accuracy.
How to take advantage of these new features
To stay ahead in 2025, restaurants must prioritize tools that give operators time back, deepen guest relationships, and boost profitability. These product enhancements are all about helping you focus on what matters most: delivering exceptional hospitality.
With these innovations, you’re not just keeping up—you’re setting the pace for the future of dining. Visit our release page to see how all the updates released in Q4 2024 can accelerate your brand’s growth.
Olo customers can contact their CSMs to learn more about these features.
Not using Olo yet? Contact our team to start a conversation or subscribe to The Olo Feed for restaurant tech news and data-driven insights from industry experts.
