For years, California Fish Grill had a limited guest database with no way to track purchase behavior or segment audiences for marketing communications. As a result, the brand could only send batch-and-blast email campaigns to all guests, which lacked personalization and had uncertain ROI.
California Fish Grill recognized the key to delivering hospitality at scale and ultimately growing its business is truly knowing each guest and tailoring marketing communications to their preferences. However, it wasn’t interested in adopting a traditional, discount-centered loyalty program that could reduce its profit margins and devalue the brand.
Instead, California Fish Grill implemented
Engage, Olo’s restaurant-specific guest data and marketing platform. Combined with Olo’s
Order and
Pay solution suites, Engage provides visibility into the entire guest journey. And, with help from Olo’s Professional Services team, the brand has reaped the full benefits of
Olo’s Guest Data Flywheel: surfacing essential insights like
guest lifetime value, personalizing communications, gathering feedback, making data-driven business decisions, and driving profitable traffic.
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