For years, Freddy’s had a scattershot approach to catering. A few franchisees would accept third-party catering orders ad hoc, but there wasn’t a unified catering strategy or established process for menu creation, taking orders, execution, delivery, or marketing.
It wasn’t until Beyond4 2024, Olo’s annual customer event, that Freddy’s decided to capitalize on the growing catering demand and officially launch a first-party catering sales channel to drive incremental revenue.
Freddy’s chose Catering+ for many of the same reasons it uses Olo’s ordering and payment platforms: seamless integration, built-in features to streamline operations, the freedom to use a custom front-end, speed of implementation, and, most importantly, “it just works.” Additionally, Freddy’s recognized first-party catering orders are more profitable than third-party, and they’d have complete ownership over the guest relationship and associated data. According to Freddy’s, all of these are essential to building trust and securing buy-in from its franchisees.
To set franchisees up for success—whether they’re all in on growing catering or simply want to have it as an option—Freddy’s designed a catering-specific menu, local store marketing (LSM) plan, and turn-key process to ensure brand consistency, smooth operations, and guest satisfaction without pulling focus or resources from the core business.
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