2025 Spring Release

Each quarter, Olo releases platform enhancements that increase value for customers—giving them more and better ways to drive profitable traffic.

Keep scrolling for more details on what came out of the oven in Q1 2025.

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Olo's product experts dive in to the most impactful features in this ##-minute on-demand webinar.

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Consolidate in-store and online payments on the Olo platform

With new expanded POS integrations, brands can now process all digital payments—that includes online and in-store—through Olo Pay.

The addition of more POS-integrations through Olo Pay allows brands to provide consistent and secure guest payment experiences across all channels and simplifies cumbersome processes like reconciliation, refunding, and voiding.

Plus, brands will benefit from added insights on in-store guest behavior. All of this data from in-store digital transactions will live alongside your online order data—which will provide insight into nearly 100% of your guests and lead to better-informed strategies.

Experience Olo Pay’s POS-integrated payments on modern, reliable payment terminals:

EMV-compatabile devices shift fraud liability off brands
USB-connected devices ease setup
Offline capabilities (store and forward) ensure your restaurant won’t lose out if connection is lost
Support for gift card refunds and full and partial refunds
Point-to-point encryption offers the highest level of protection of your guest data
Pay-at-table and mobile payment available

Olo Guest Intelligence in the Olo Dashboard

This visually engaging enhancement, currently in Beta, brings important guest metrics into the Olo Dashboard—making it easy to surface valuable insights at the brand and store level to inform business decisions.

See important guest metrics like:

New, returning, and total guest count
Yearly average spend per guest
Order frequency
Average sales per store
New guest retention

This is just the beginning of Olo Guest Intelligence. Future updates will unlock even deeper guest insights and give you more actionable information to power your business.

If you’d like to see data from a larger section of your guests in Olo Guest Intelligence, talk to your team about adding in-store payments with Olo Pay.

Better organize and track your catering operations

As catering orders continue to surge, catering teams need tools to manage the chaos.

The Catering+ calendar gives operators a clear, real-time view of their catering schedule—showing all upcoming catering orders by day and store including order counts, sales totals, and the status of each order. This streamlined, filterable view makes it easier to plan ahead and manage busy days.

Order acknowledge allows teams to review and confirm orders, keeping store teams accountable and giving brand admins real-time order tracking.

Maximize guest engagement with the latest Olo Engage loyalty integrations

A new loyalty integration with partner Thanx lets brands seamlessly ingest loyalty data into Engage GDP—giving restaurants a holistic, data-rich view of every guest (even those who aren’t loyalty members). This expanded view unlocks smarter, more precise marketing that drives deeper engagement, higher conversions, and long-term guest loyalty.

In addition, Olo Engage is launching Sparkfly integration enhancements to improve loyalty offer email delivery. Failed offers are now automatically resent, eliminating the need for manual intervention and increasing redemption rates.

Onboard new stores in a matter of seconds

If you have Self-Service Onboarding enabled in Dashboard, you can now create new stores in a few seconds—rather than waiting for approval from Olo. Just select your own store template and verify your new store opening submission data—gaining transparency into your store settings and experiencing faster store creation with added control.

Check out more released in Q1 here:

Borderless phone number sign-in and verification

Guests have a faster, easier path to checkout now that they can use their phone number (instead of email) to securely sign in to their Borderless account and access all of their saved information.

Bulk add POS mappings with modifier choices

Menu adjustments are less painful with the ability to bulk add POS mappings with modifier choices—saving you from individually adding the mapping after each change.

Google self-service URL

Brands with a custom front-end experience a streamlined onboarding process and fully manage the Google Enhanced Redirect Integration with the ability to upload, update, and map store URLs.

Google add/remove access

Fully manage Google access for your brands—speeding up the process and eliminating the need to rely on Olo support.